Startups Need to Rethink Growth: The Power of Going Fractional
- Lucy Greenhill

- Feb 1
- 1 min read
Updated: Mar 5
Startups are often told they need to “do more with less.” But what if doing less - more strategically - is actually the key to growing faster?
For many early-stage founders in travel and experiences, the challenge isn’t just about scaling - it’s about scaling smart.

The Reality for Founders:
👉 You need senior-level expertise, but hiring full-time is a financial stretch.
👉 You’re juggling strategy, sales, operations, and partnerships - none getting the focus they truly need.
👉 You have a vision, but executing at the right level feels out of reach.
The Fractional Model: A Smarter Way to Scale
This is where fractional support changes the game. Instead of stretching yourself thin or making premature hires, you can tap into high-impact expertise on a flexible basis.
🚀 Strategic growth without full-time overhead – Access senior-level talent when and where you need it, without the cost of a permanent hire.
🚀 Specialist expertise over generalist effort – Bring in proven experts who have already scaled businesses like yours, rather than relying on a do-it-all approach.
🚀 More time for vision, less time in the weeds – Free yourself from daily operational burdens so you can focus on growth, innovation, and securing funding.
The Costly Mistake: Hiring Too Soon
We see too many travel startups burn time and money hiring full-time when fractional support would have accelerated their progress. The best founders know that success isn’t about doing everything yourself - it’s about knowing where to get the right help at the right time.
If you’re navigating growth and wondering how to scale effectively, let’s chat.



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