Introducing Lucy: One Half of The Story Behind Transcend Consultancy

Many founders take a traditional path - higher education, corporate roles, and structured career progression. However, Lucy, co-founder of Transcend Consultancy, took a different route, one defined by independence, real-world experience, and a passion for building businesses that thrive on innovation and connection.

A Different Beginning

Unlike many professionals in the startup world, Lucy did not attend university. The decision was intentional. Having grown up watching her mother balance work and raising a family alone, she knew early on that financial independence and self-sufficiency were essential. More than that, she sought freedom - to explore, experience, and shape her own journey.

This drive led her to the events industry, where she found a career that combined travel, connection, and adventure. Starting out in event management, she gained first-hand experience of high-paced, dynamic environments. Her early career provided the foundation for her expertise in building teams, launching businesses in new markets, and helping companies scale successfully. Thanks to the guidance of industry professionals, she quickly realised that professional growth was not limited to a classroom - it was built in the field, through hands-on experience and bold decision-making.

Building Expertise Through Experience

Lucy spent years working with innovative and disruptive brands in travel, events, and music. She helped businesses expand into new territories, developed divisions from the ground up, and played a pivotal role in turning startups into industry leaders. However, as she gained more experience, she became increasingly frustrated with outdated ways of working:

• Traditional sales and negotiation tactics that no longer resonated with modern buyers.

• Corporate structures that restricted creativity and flexibility.

• Operational inefficiencies that slowed businesses down rather than propelling them forward.

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Recognising these challenges, she and her business partner, Geraint Hamer, launched Transcend Consultancy in January 2025. Their goal was clear - to help founders implement effective, sustainable growth strategies in an increasingly competitive business landscape.

The Vision Behind Transcend

In a time when budgets are tighter, and agility is more critical than ever, businesses need strategies that deliver real impact. Transcend Consultancy was founded to provide just that. The consultancy specialises in:

• Helping startups streamline operations and scale into new markets.

• Combining commercial expertise with innovative, efficient solutions to drive long-term success.

• Prioritising people, connection, and sustainable business growth over short-term gains.

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At the heart of Lucy’s work - whether in business, travel, music, or social experiences - is a commitment to genuine connection, trust, and collaboration. This philosophy underpins Transcend’s approach, ensuring that founders not only scale their businesses but build legacies that last.

For those looking to challenge the status quo, grow their businesses efficiently, and create something meaningful, Transcend Consultancy provides the expertise and strategic insight to make it happen.